Does Your Kid Have What It Takes To Become A Wilhelmina Model?

* Today is day #18 of my 28 days of blogging.

Today, February 18th, Next Direct, one of Britain’s most popular brands, is launching in America and to celebrate they are running a children’s modeling competition to find a 4-7 year old who will become the face of Next Direct, win a $100,000 college scholarship fund and one year contract with Wilhelmina Models.
Entry will open on their Facebook Fan Page at 7am EST and moms can send in photos of their child who will appear in a voting gallery for the public to choose their new model! Fifty finalists will be invited to Universal Studios on April 24th where they will choose a winner.

Next Direct has over 650 stores worldwide selling classic-contemporary fashion for men, women and children, plus stylish furniture and homewares. As Europe’s biggest fashion e-tailer (with a global online presence through Next Direct), the brand is at the forefront of home-shopping too.

* Disclaimer: This is a sponsored post. The Wannabe WAHM has no affiliation with Next Direct or Wilhelmina Models and is not responsible in any way in all matters related to this competition.


  1. hehe we got the same sponsorship. It's a pretty cool idea though-esp. when you can win a $100,000 college scholarship...that's gold:)

  2. I just entered my son. Thanks for posting!!!

  3. I think my kids are pretty cute... but models? I'll just tell myself that they would totally win if they were in the right age range...

  4. $100,000 would be amazing! Too bad Sophia isn't old enough to participate.

    Theta Mom, let us know when the voting begins!


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